12 Days of MoC: Day 12

On the twelfth day of Marketing Over Coffee, you set up your non-profit of choice… A game plan …written down, of all the stuff you gave them and what they have to do next. All of the sites, services, and accounts need to be maintained and specific tasks...

12 Days of MoC: Day 11

On the eleventh day of Marketing Over Coffee, you set up for your non-profit of choice… Accounts on the major social networks … making sure that each network has an appropriate username reflecting either the name of the non-profit or the clever domain name...

12 Days of MoC: Day 10

On the tenth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Optimizer using the 11 letters you wrote on Day 9 on a special landing page, complete with payment buttons … and served them up on the agency web site to track...

Have You Nominated Us for an Award Yet?

In this Marketing Over Coffee learn : About How to Win Awards, Unsubscribing, Chrome for the Mac and Starbucks Cards! All this and more… Direct Link to File Show length 25:42 Brought to you by our sponsor Blue Sky Factory 00:59 Zach on email: Constant Contact vs...

12 Days of MoC: Day 9

On the ninth day of Marketing Over Coffee, you created for your non-profit of choice… A compendium of sales letters pitching what they do using the 11 recipes of sales letter copy … so that you find the approach that works best for your NPO. Some agencies...

12 Days of MoC: Day 8

On the eighth day of Marketing Over Coffee, you set up for your non-profit of choice… an online transaction account from companies like PayPal Google Checkout JustGive.org … working with the various companies to notify them of the 501(c)(3) status for any...

12 Days of MoC: Day 7

On the seventh day of Marketing Over Coffee, you set up for your non-profit of choice… A run through these web analysis tools, fixing problems brought up: Hubspot Website Grader W3C Validator Google Webmaster Tools, under HTML Suggestions Follow as many...

12 Days of MoC: Day 6

On the sixth day of Marketing Over Coffee, you set up for your non-profit of choice… An email mailing list … using any of the free or paid services as appropriate to their budgets, from Google Groups to Constant Contact to Mail Chimp to Blue Sky Factory...

12 Days of MoC: Day 5

On the fifth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Local Business Center … getting them registered, getting their statistics set up, helping them customize their listings with photos and video if available, even...

12 Days of MoC: Day 4

On the fourth day of Marketing Over Coffee, you set up for your non-profit of choice… Google Webmaster tools … helping get their site registered and starting error tracking. Inside Webmaster tools, you’ll get a clear picture of what’s wrong...