by mktgovercoffee | Jan 9, 2008 | Uncategorized
In this Marketing Over Coffee learn : What does Metcalfe’s Law have to do with marketing, Best practices with PURLs, and why January is Tech Geek Nirvana. Show length 23:50 Brought to you by MarketingProfs.com 00:43 Setting Strategy for 2008, setting up projects...
by mktgovercoffee | Jan 2, 2008 | Uncategorized
In this Marketing Over Coffee learn : Some tips for writing provocative and compelling copy, how to best use online calendaring services and how these services differ, and New Year’s resolutions that are important AND achievable. Show length 22:52 Brought to you...
by mktgovercoffee | Dec 20, 2007 | Uncategorized
In this Marketing Over Coffee learn : About personal branding and YouTube, Google’s testing of audio and video search, The Holiday Card as Marketing, and using a new media subsidiary to gain exposure for the parent brand, all in this Marketing Over Coffee Show...
by mktgovercoffee | Dec 12, 2007 | Uncategorized
In this Marketing Over Coffee learn : What is Marketing Automation? Who’s got the most popular Marketing Blog and how many Google Readers watch it? Learn the difference between 4 methods of measuring website traffic, all in this Marketing Over Coffee Show length...
by mktgovercoffee | Dec 6, 2007 | Uncategorized
In this Marketing Over Coffee learn : How to use Google Reader to monitor what’s being said about your brand, and use OPML to monitor the entire web. About Adobe adding Yahoo Ads to PDFs and what it could do for self publishing. Generating marketing data through...
by mktgovercoffee | Nov 30, 2007 | Uncategorized
I’m not sure how this slipped under my radar, but Adobe announced yesterday a program for PDF publishers to include Yahoo’s PPC ads in dynamic PDF advertising. Think about the implications for content producers. All those white papers, all those articles...
by mktgovercoffee | Nov 28, 2007 | Uncategorized
Today we talk about: 12 Marketing Tips for Non-Profits: Accept donations in every imaginable way. Make it easy to donate. Make it OBVIOUS to donate. One call to action only on your web site. Tell me how my donation is going to be used – and make sure it’s ...
by mktgovercoffee | Nov 25, 2007 | Uncategorized
Fry’s Black Friday Shopping Deal: $200 to cut to the front of the line In Washington State, a Fry’s Electronics store had an unannounced deal for customers: $200 to cut to the front of the line. Critics are calling such a deal unethical and disturbing, and...
by mktgovercoffee | Nov 20, 2007 | Podcast
Today we talk about: List hygiene, email error codes, appending email addresses, red saber email stuff, LinkedIn for prospecting, Google and Sprint Merger, Open Socket connects Google’s Open Social to Facebook, Amazon’s Kindle gets a thumbs down, how long...
by mktgovercoffee | Nov 14, 2007 | Uncategorized
Today we talk about: Special Evening Edition since Chris is on the road, Exploiting the laggards, Oracle World, Email Wave campaigns, Eloqua and Manticore, Google Android includes GPS, OpenGL, Accelerometer support, Bluetooth, WiFi, kitchen sink, 800-GOOG-411, we go...
